Today, all the online marketing companies are catching up with the SEO tools. They indeed save abundant time and efforts. You gain control in the online marketplace with analytical, marketing, and publishing abilities of these tools.

List of Top 5 Must Have Digital Marketing Tools

While there are numerous tools available, here are our best picks. These are the most popular tools and best ones as our say. However, many digital marketers might have different opinions about their effectiveness.

1. Ahrefs

One of the most popular tools to improve ranking. It is a wonderful link research tool with features like content explorer and site explorer. It also allows you to analyse anchor text density and trace broken links.

Ahrefs Packages:

• Agency plan – US$ 999 per month – 5 users
• Advanced plan – US$ 399 per month – 3 users
• Standard – US$ 179 per month – single user
• Lite – US$ 99 per month – single user

Also, offers a free trial to start with the tool.

2. Woorank

Woorank is a simple to use rapid SEO auditing tool. It generates instant auditing for your website’s SEO strength. A large number of marketers are using it to increase traffic, user engagement, and retention rate. The major features are anaudit, keyword tool, SEO monitoring, and site crawling.

Plans and Pricing:

• Premium – US$ 179 per month
• Pro – US$ 59 per month

It offers a free trial of two weeks.

3. WordStream

WordStream is a versatile tool that helps you to improvise keyword research. Users can find new keywords, research as well prioritize them. It also helps you manage your paid advertising account of Google Ad words.

Pricing and Plans:

• WordStream Advisor – US$ 49 per month
• Advisor for Agencies – US$ 49 per month

There is a free trial option of 7 days with wordstream.

4. SEMRush

SEMRush is an excellent analytical software that helps you understand your competitor’s strategies. It allows you to research the link building, advertising, and paid and organic search of the competing sites.

Pricing and Plans:

• Business – US$ 449 per month
• Guru – US$ 229 per month
• Pro – US$ 119 per month

SEMRush also offers customized plans as per your individual business needs.

5. Majestic SEO

Majestic SEO performs an amazing number of tasks for developers and marketers. It reports you the exact data of the websites including back link checking and site exploring. You get a detailed data about your as well competitor’s website. It also lets you do a comparison with other websites. No free trial is available.

• Api – US$ 399 monthly
• Pro – US$ 99 monthly
• Lite – US$ 49 monthly

Majestic SEO allows you to do a comparative analysis of your site against other websites.

Conclusion

Things do not work fairly all the times. At such times, you definitely need the help of the tools. Best digital marketing tools allow you to deliver the best results to your clients. You might come across many other well-performing tools. Above listed are the best picks to carry out a successful digital marketing campaign.

By iT TechnoZone – Top Rated software,Website Development , Digital Marketing & SEO Company in India

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You will be investing a huge amount in app development. Hence you cannot take risk of any kind of inefficiency. If you are about to hire android developer, this post is going to help you a lot.

Tips to Hire Android Developer

Here, iT TechnoZone share some tips for hiring the best Android developer. Choosing a right developer will make your app development journey successful.

#1 Quality is Supreme

The app development is now a booming business. There is also a stiff competition. Many developers might offer the cheapest price to lure you. Never hire the developers only on the basis of cost. If he is not an experienced and expert android app developer, you will not get the good app. Make sure you get value for your money.

#2 Consider Portfolio

Check what kind of apps the developer has created. The developer should have experience of building several apps. If he has experience of creating an app for the similar business as yours, it would be a great benefit for you.

#3 Hire Interested Developers

Any good developer will show interest to know your business in details. He will understand your business goals and consumer expectations. He/she will also show interest in knowing your competitors. A good interest is a sign of good developmental strategy.

#4 Get Reviews

You can get reviews and references from other businesses who hired the same developer. But relying only on the online reviews can be risky.

If possible have a look at the apps the developer has created. This will show you how creative and skilled the developer is. App building is a huge cost and hence makes sure you choose the best android app developer only.

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Recently Google said it will be giving huge importance to the mobile friendly website. Since people rely on smartphones for getting services, apps are gaining popularity. But not every business can afford the expense of building apps. Can you just run your business effectively in the absence of app?

How to Choose Between Mobile App and Mobile Friendly Website

The question we address here is selecting between an mobile app and a mobile friendly website. A lot of factors are involved while making this important selection.

The first thing you need to do is list the win-win factors of mobile app and mobile friendly websites. There is no thumb rule about any one option. What makes it best is its suitability with your business requirements.

When You Should Go for Mobile Application

With the increased number of smartphones, mobile applications are making big rounds. All the businesses like shopping, retail, entertainment, and transportation rely on apps. Mobile apps are best when following factors are impacting your business in great amount.

1. Is offline Access Important for your Business?

The best thing about the app is once it is installed, it can be used without internet. If it is a factor that will make big difference to your business, the mobile app is the best option. For example, you are into gaming and education, apps are the best.

2. Type of Usage

Personalized usage like shopping is good with the mobile app rather than a mobile friendly website. The application gives higher personalized usage. App also gives you loyal customers for a long time. For example apps for managing your daily schedules are the best. People will always prefer apps over the website in such cases.

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3. Management and Calculation

When it comes to managing your reports and calculations, apps are the best. People will not prefer to browse the website for reporting and calculations.

When Mobile Friendly Websites are Good

Though apps look good option at the first glance, a proper consideration is essential. Under certain usage conditions, mobile friendly websites are the best. If your business goals do not require, you can save the expense of app making.

1. Simple and Quick

If your users are from the age group of occupation, not very tech savvy, the website is the best. Apps can be complicated for them. Operating apps require a certain level of friendliness with the technology. Websites are simple and quick to access.

2. Higher Compatibility

Apps are sometimes developed for a particular platform like only Android. All apps are not developed for all the platforms. While a mobile friendly website can be browsed through any phone.

3. No Storage Space Issue

Installing application requires storage space on the device. If the user is not agreeing with the amount of space it will occupy, he/she will not install the app. This issue does not arise with the websites.

[ Check our Mobile Friendly Websites & Website Design Services ]

4. Simple to Update

Compared to mobile applications, websites can be easily updated when required. Updating app is rather an expensive and time-consuming affair.

If you can fulfil your business goals well with the mobile friendly websites, it is always wise to overlook mobile apps. Both are best if they are rightfully serving your customers. Choose the one that can keep your customers satisfied. The option should be contributing to the growth of your business and revenues.

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Links are essential to increase web traffic. Though it is an age old SEO practice, its methods keep changing. One needs to understand the importance of building high PR links. We have discussed in details, the major aspects of this vital optimization technique.

Basics of Link Building in SEO

The most basic factor to consider about link building in SEO is to focus on quality. The technique is same as it was two decades back. But the benchmarks are changed. Google now looks on link quality and not just volume part.

You might wonder what exactly high quality backlink means. The quality here refers to the quality of the web page which passes the link juice to your website.

How to Create a Healthy Link

The anatomy of the links will inform you major components. Understanding it, you will know how to create a backlink.

• Anchor Tag
  Rather than be constrained by ideas for new products, services and new markets coming from just a few people, a Thinking Corporation can tap into the employees.
• Referral place
  The hyperlink referral is the text covered inside between the quotation marks i.e. “href”. In short, the referral place is the URL of the link to which users are directed.

• Anchor text
  Anchor texting is normally keyword rich to attract relevant searches and hence it is critical. Too many anchor texts with same text are not Google friendly. Anchor profile diversification is important.
• Link Tag Closure
  The closure of link tag indicates the end of the link tag. It tells the search engines that the link to another website ends here.

The search engines also consider the external links and above factors on a web page.

The more high-quality backlinks your site has, the more chances of rankings.

Domain Authority and Relevancy

The first step towards link building is to identify website with high domain authority in the same niche as yours. To identify the authoritative website, you can analyse Google page rank and Alexa rank of the website. Reputed media portals also give you solid backlinks. Relevancy of the site pointing a link to your site is important too. Hence, the page ranking game is all about authority sites plus relevancy with your website.

What is Do Follow and No Follow Links ?

With the code of the link, you will understand if it is ado follow or no follow link. Search engines bots do not follow the No Follow links. Such links do not pass the link juice to the linked website. This gives bloggers a liberty of not allowing link-juice to the links they are attributing. However, humans will be able to follow the links but not search engines.

Dofollow links will allow the engines to follow them. This means the back linking is giving benefit to the linked website. In this case, both search engines and humans are able to follow the link.

Types of Link Building in SEO

• Business Listing / Local Citation Links
• High PR Links
• Social Bookmarking Links
• Directory Submission Links
• High DA / Profile Creation Links
• Sub Domain / Web 2.0
• Classified Links
• Image Sharing Links
• Slideshare / Doc Sharing Links
• Video Sharing Links..and more..

Conclusion

Linking building in SEO is important whether you want to focus on traffic or visibility or branding or revenue. To grow your website, you need to be a strong link builder. Keep following iT TechnoZone – One of the top SEO Expert in India for more information on link building SEO techniques.

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SEO strategies today are allotting important focus to social medial signals.  But why do they matter? And to what extent they impact SEO rankings? Likewise, many SEO queries, a solution to this is not a simple yes and no. Let us understand how they affect the ranking of your sites.

Factors that Make Social Media Signals Important for SEO

Social media is indeed a powerful way of communicating today. However, we discuss it from the perspective of SEO. Following are the main reasons for its importance.

Immense Popularity

The foremost reason I see is the immense use of social networks today. The more the tool is popular, the more powerful it is. Social media today is connecting people personally as well business level. With a particular social media, business is able to reach interested users. This indirectly generates interest in your website.

Grow your Audience

Social media is not directly affecting your website rankings. But it is a strong way to promote your content. Posting and popularizing your content across social media get you noticed. The thing is you can generate traffic at a rapid pace. You can post and re-share your contents across social media with different appealing titles.

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Strengthens Link Authority

Link building is a major SEO strategy. Building higher authority for your website helps to gain a higher place in the search engines. To build good link authority, you need links from high authority sites. Social networks today enjoy tremendous popularity and authority. Hence, your links on sites like Google Plus, Twitter, LinkedIn, Facebook, Pinterest, YouTube and Instagram help search engines to know that your site is credible.

Easier to Retain and Bring Back Visitors

If you are a sale-oriented website, your communication with the users is very important. With social media, you can retain and bring back your loyal users instantly. It is super easy to repost and share old contents. You can declare new product launches.

How Social Media Improves Rankings of your Website

Social media Signals has a wonderful relationship with your SEO strategies. The weight-age to be given to the colourful signals is not so clear. But they are indeed powerful.  In fact, it is not necessary that you are quite engaging on all networks. A strong connection to a particular or couple of social networks will also increase user engagement in a remarkable way.

Due to the above reasons, businesses today are finding it difficult to survive without the support of social media promotion. Social signals on your website stand for a number of views, tweets, shares, likes, and pins. This helps search engines to determine the popularity of your brand or site. Search engines today do consider this as good. This indeed impacts SEO rankings of your website positively.

By iT TechnoZone

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No need to dread the newer likes of Penguin and Panda. You can plan your SEO strategies to safeguard your site against forthcoming updates. Join us here to understand how to prepare your website for next Google updates.

Mobile Index Update

The big G is incessantly thriving to boost search mechanism for the mobile users. No website can ignore mobile searches today. And so mobile first index update too should not be ignored as well. The Google algorithm may now use the mobile version of your site to rank it over the desktop version. This update is likely to be introduced in the beginning of 2018.

Those with the dynamic or responsive site have no issues. But those with separate sites for mobile and desktop need to make your desktop version website responsive. You will also have to improve your website on mobile in terms of user interface, design, content, and speed.

HTTPS Compliant Sites

Google already said that HTTPS will improve your rank boost up to 1%. However, Google is likely to increase this impact to more than 1%. Many publishers are delaying this change. Now it might be a high time for this switching over. Without worrying about the redirects, make the thing simple. Get your site updated to HTTPS to stop any downside in rankings. Because HTTPS update signifies that sites will be affected if you collect data without SSL certificates. HTTPS means that data exchange of customers is safe.

Stay Ahead with Speed

It is no more a surprise the Google will consider the page speed even more. Google has discovered many results meeting a click back to result page. Hence, if your site is suffering from speed loading issues and bounce rates, be serious. Update your site as Google is keeping a close eye on any speed related issue. The engine might not tolerate searcher’s withdrawal due to bounce rates and speed. It may penalize publishers for such issues.

Extend User Experience with Structured Data

Add more structured data to your web pages. Start adding images. The search engine is hoping to deliver faster and richer results to satisfy its users. You can implement this by adding rich snippets and graphs. Though not liked by many publishers, this might be the trend in the coming times as well.

In short, do emphasize your mobile development if you are preparing your site for new Google Updates. Cross check your website for the mobile first index. Enrich your site with more structured data and faster loads. Think seriously about moving your sit to HTTPS if you have not. Keep in tuned with us to know more about Google algorithm updates.

By iT TechnoZone – One of The Top Rated SEO Agency in India

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Optimize WordPress Website can be a complex and time-consuming process that involves improving the overall performance in a few optimization cycles. Here are 5 best ways to optimize your WordPress site.

While some of the techniques to be used are supported by WordPress plugins which can be freely downloaded and configured, others needed more technical know-how. So, in order to optimize the WordPress website, you should follow several steps:

Database

• Use a database optimization plugin like “WP-DBManager”.
• Add memory to MySql while editing /etc/my.cnf.
• Tune your MySql Database parameters in /etc/my.cnf. Start with mysqltuner.pl and continue to tune every so often over a period of time.

PHP

• Install Zend stack for the opcode acceleration
• Install a PHP accelerator for opcode acceleration/caching. “Zend Optimizer++” and “Alternative Page Cache are the best options.

JS / CSS

Add code to remove your own added CSS/JS from header. When adding 3rd party code snippets it usually comes with Js / CSS files. Instead of loading these files in each of your WordPress site pages, activate them only on the pages there are to work saving by these unneeded server requests and load time. Some plug-ins load unnecessary CSS/JS files for specific scenarios not always used by your WordPress site. To remove this CSS you can manually change the plug-in code and prevent CSS/JS loading or adding code in functions.php to externally avoid the plug-in from uploading.

CDN

You can use CDN or Content Delivery Network, such as Amazon Cloud Front and use “W3 Total Cache” for CDN handling the images, JS and CSS files. This reduces the load latency of these items when they have not been cached by the browser yet. Then, you should install a “Plugin Organizer” plug-in and define which plug-ins should appear on the Admin side and which on the user side. More important is to remove unneeded plug-ins, especially from high loading pages.

Post Revisions

Turn off “unlimited” post revisions. This can be done easily by installing the “Revision Control” plug-in. For sites where Page Caching for logged in users is not possible, for example with WL Members sites, you can use the W3 Total Cache plug-in to just load a cached version of the homepage. This will work perfectly.

WordPress Performance Measurement Tools

There are various performance measurement tools which can be used. You can use such tools as:

• Google Page Speed Tool: https://developers.google.com/speed/pagespeed/insights/
• GTmetrix = http://gtmetrix.com– This tool’s analyzed report also offers additional suggestions for improving the overall performance of your WordPress site.

If you are looking for Optimize WordPress Website or Custom WordPress Development Services then iT TechnoZone is the Best option for You!

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This brief write-up and tips for hiring SEO expert will be a good help. What the main criteria you should keep in mind? How would you measure the skills of any SEO? Our tips here will clear your confusions.

How to Choose SEO Agency?

Meet the best ideas about hiring the best software,Website Development , Digital Marketing & SEO Company in India. Once you implement these tips, your choice is going to do wonders for you.

1. Consider Checking Client Portfolio

Online reviews on the websites are not the sole and best way to decide anything. Going for an experienced company is always a better idea. You can measure company’s skill and experience through its clients. Check their past and current clients. If possible, get reviews from the clients for whom the company has worked. This will surely make your decision safe.

2. Get Multiple Considerations

Before you decide on your SEO firm, do consult more than a single one. Never decide on the very first one though it seems good. It is important that you consult at least 3-4 SEO firms. Get their details including price, project duration, client records etc. Carry on a comparative analysis for each of the factors. Most of the SEO service providers offer an initial consultation for free.

3. Communication and Reporting Skills

Check if they possess excellent communication and reporting skills. Owing to the nature of the search engine optimization, regular updates and reporting are essential. A seamless flow of communication is important for every business.

4. Good Analytical Skills

There will be many SEO agencies, who are ready to commit before knowing your business. This is generally not recommended. Make sure the firm is first interested in understanding your business. Any good SEO firm will know and understand your business before saying yes to it. During the initial consultation, try to gather how skillful the firm is in the analysis.

5. SEO Packages and Plans

Affordability is equally important. However, never decide only on the basis of low cost. The cheap price is no excuse to compromise on quality. Every search engine optimization provider will inform you the plan and price. Do compare the prices and other factors of the different providers. Get accurate prices from them to be sure about your investment.

Make sure that the SEO package of your vendor includes all the on page and off page optimization services. The different services cover keyword research, link building, content writing, and submissions. Besides crisp and clear quotation, insist on having a plan in details.

Hiring wrong SEO firm can be damaging to your website. To be on safe side, companies avoid unprofessional and newbies. After above tips, you can do the research and hire the right software,Website Development , Digital Marketing & SEO Company.

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